When the dough has doubled roll out to a 12-inch by 16-inch rectangle.
Mix the cinnamon filling and melt the butter.
Leaving a ½-inch border around the dough, brush the rectangle with melted butter and sprinkle on sugar mixture.
Note: 2/3 cup raisins and 1/2 cup toasted walnuts or pecan may be added here. Soak raisins for 20 minutes in hot water, drain well and cool. Toast the nuts in a 325°F oven for 8 minutes or until fragrant. Cool. Sprinkle evenly over cinnamon butter.
Starting at the long side, roll the dough into a tight cylinder, pinching tightly to seal the seam.
Cut the dough into 12 pieces andplace cut side up, into an oiled 9" by 12" baking pan. For easier removal of rolls and clean up, line the pan with parchment paper.
Cover the rolls with plastic and let rise until doubled, 1-1½ hours.
Adjust an oven rack to the middle position. Preheat the oven to 350°F (180°C). Remove the plastic and bake until the rolls are golden brown, about 30 minutes. (195°F internal temperature)
When rolls are finished baking, transfer to a wire rack and brush immediately with ½ of the icing.
Let cool for 30 minutes and add the remaining icing. (If desired.)